Martini Month with No.3 Gin
Celebrating a Classic
We set-out to celebrate No.3 Gin as the perfect partner for every Martini
Gin and June go hand in hand with the month hosting World Gin Day and World Martini Day. We decided to make June all about Martinis, celebrating this cool classic across all touch points from trade activation to targeted influencer and communication campaigns. Using the month to solidify No.3 as the perfect gin for your Martini, however you like it.
Collaborating with our Trade Partners
We used the month to introduce our wonderful new Mini Martini glasses, collaborating with accounts on special Martini Flights helping consumers to discover and explore the breadth offered by this classic serve.
We elevated through engaging in venue activations such as the Japanese snacks pairing menu with the No.3 Martini Flight at The Mandarin Oriental Mayfair, table side Martini Trolley at Home House, a Weekly Martini Special at STRAY and the Martini & Oysters Happy Hour at Nessa Soho.
We worked with over 100 accounts across the UK, all of whom were featured on our Martini Map, making it easy for consumers to find their nearest spot to enjoy a No.3 Martini.
Demystifying The Martini
Understanding consumers can often find ordering a martini intimidating we set out to break down the barriers, explaining the options available and giving them the confidence to order a Martini their way.
We collaborated with several key accounts across the UK, visiting their beautiful spaces to film the Martini their way and sitting down with these bartending experts to talk about how they Martini and give their advise for answering the most common Martini questions
Over 100 On-Trade Account Partners
4 Influencer Collabs on OOH Campaigns
3 Reels celebrating On-Trade Accounts that responded to consumer insights
259.4k Reach across social, Influencers & press
145k Views across social & Influencers
