The Martini Boutique by No.3 Gin

Demystifying a Classic

We set-out to demystify the Martini, giving the confidence to order your Martini, your way

For one week we opened The Martini Boutique by No.3 Gin creating a space where attendees were encouraged to play and discover, leaving with the confidence to Martini having experienced our bespoke Martini Fitting Service.

You can be fitted for a suit, so why not be fitted for your Martini Taking inspiration from the iconic tailors that surround our home at No.3 St James’s Street, we transformed the bespoke fitting experience to discover your ideal Martini style.

Blending the historical with the technical, the Martini Fitting Service took consumers through the different elements and methods for creating a Martini, encouraging them to play and unlock their perfect Martini.

The Essential Elements

The Fitting Service

Educational session designed around a Tailor’s fitting to discover your Martini. The Interactive experience blends blending history and technique with attendees encouraged to play and sample different styles before ordering and enjoying their perfect serve.
The Martini Bar

Offering a curated menu of classics and storied serves in full, mini and flight options our bar was staffed by experienced team with a combined 150+ years of hospitality experience.
We also retailed specially created Martini merchandise for a fun keepsake and longer-term awareness driving
The Takeover Series

Collaborating with leading bars from across the UK we invited them into the space from 7pm – close each evening to showcase their Martini style and twists.